What happened
Reid Hoffman, the billionaire who founded LinkedIn, has built a digital version of himself called Reid AI. This AI twin has been trained on 22 years of his books, speeches, and podcasts — and it now handles most of his public appearances, media interviews, and presentations. It has already delivered over 75 addresses.
Why it matters
The context behind the story.
Most people assume when a famous person shows up to speak, it is actually them. Hoffman is openly replacing himself with an AI for public life. If this catches on, it raises enormous questions about authenticity — when you interview a celebrity, meet an executive, or watch a keynote, how would you know if it is really them?
Takeaway
The person you think you are watching may already be an AI. And we are just starting to notice.
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