Shorts
What happened
A new analysis found that more than half of all content on TikTok — 59 percent — is generated by AI, not real people. That's three times the rate on YouTube. And Hany Farid, one of the world's top experts in spotting fake videos, says the flood of deepfakes is overwhelming even him.
Why it matters
The context behind the story.
When the majority of what you see in your feed was made by a machine, it becomes nearly impossible to know what's real. This affects everything from how we form opinions, to what news we trust, to whether the video of a public figure saying something actually happened. The person who has dedicated their career to detecting fakes is saying he's losing the battle.
Takeaway
More than half of TikTok is AI. If even the experts can't tell what's real anymore, what chance do the rest of us have?
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